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Rui Terroso CEO
Rui Terroso - CEO |

Living Culture

MISSION, VISION AND VALUES

 

The mission and vision are important ways of publicizing the purpose and impact we want to have in the world.

 

In this sense, LIVING TOURS's Mission is: What We Do!

 

"We inspire the world to live authentic experiences.”

“To inspire (through passion and pride) the world (tourists who come to us from all corners of the world) to live authentic experiences (Tours that awaken the senses).”

We, the “Livingtourians” have the motto “Inspire to be authentic.”

 

The Vision points out the way for the coming years and the impact that will influence the lives of our customers. How we do it?

 

“We are the perfect host to play a part in Human enrichment.”

 

We believe that by inspiring with the courage to discover the world, we help to open the minds and hearts of all those who visit us and share their experiences with us, thus carrying in memory what we have made them feel with landscapes, flavors, monuments and stories they heard ....

OUR VALUES

 

We also consider, as essential performance standards, the following values:

 

PASSION

We inspire with the energy of passion where we live and feel what we do.

SERVICE

We help to serve our employees and customers in a welcoming way, with confidence and respect.

EXPERIENCE

We invest in unique experiences communicating through emotions and truth.

INNOVATION

We privilege a creative team spirit with a commitment to innovate and create other ways of working.

EXCELLENCE

We prioritize the commitment to work with dedication and quality, with the feeling of wanting to do more and better. We ensure the opportunity to improve skills and do training.

 

LIVING CULTURE

OUR PEOPLE

We value people and work to develop them. We believe good people make good companies and a good company is worth more than a big company. We work continuously to coach and grow our people. We provide training and constant feedback. We are meritocratic and recognize talent. Money is a consequence. We want people to achieve higher levels.

 

Together we are better than alone. We value teamwork and we believe that unity is strength.

 

We are not guided only by the trends of tourism. We value the “outsider” thinking, as we entered in tourism business. We are care with offering experiences that respond to customer needs, regardless of the trends.

We believe in relationships with open, easy, and transparent communication. We speak the truth even when it is difficult. Adaptability has been one of our pillars.

We missed small to hit big. We are not afraid to risk or fail. It doesn´t have to be perfect; it needs to be clear, recognize mistakes and improve to get it right.

 

We think and act as business owners. We think like owners. We are the ambassadors of our culture. We do what is best for Living and not for us as individuals. We do more with less and in a passionate way. Living is ours!

 

We are not afraid to change and adapt to new situations. We are flexible and fearless. We believe that change is an important component for our progress. We get our hands dirty and know where we want to go. We prefer to do it than talk. We believe the best strategy is to make it happen. We know where we want to go, and we do not do things for nothing. We value efficiency and the results.

 

We are curious we thirst for knowledge. We believe that learning is the key to growth. We are not ashamed to ask when we do not know. We always read, research and exchange knowledge.

OUR CUSTOMERS

We promote care and affection through the Living Experience and brand communication. We move heaven and earth to satisfy our customers. We are always available and treat each customer with great attention and devotion. The sale is the consequence of a true relationship, flawless and exceptional service.

 

We treat our customers as our guests. We believe the smallest details make a huge difference in the customer's perception. We offer a unique and true experience. Money and sales are consequences of the relationship built with each customer and the service and experience we provide.

 

OUR SUPPLIERS

We build win-win relationships with our suppliers who we see as real partners. We practice conscious capitalism and community accountability. Our relationships are guided by truth and trust. We are proud to be a PORTUGUESE brand and we value our local partners. We are fair and respectful. We build relationships of mutual benefit with our partners, we work to develop them, with dialogue and qualifications, so that together we benefit.

 

The quality of the experiences is an endless search. We deliver experiences of unquestionable quality, driven by outstanding services. We strive to attribute authenticity to our experiences. And they must cause the least possible damage to society and the environment.

OUR SOCIETY

We inspire solutions to the country's social problems. We are good people who do good. We promote actions that generate a positive and significant impact in society. We care with inspiring others from our examples.

 

We listen and cooperate with the communities around us. We seek to develop local communities, whether with education, employment, social projects, and other actions.

We produce the least possible socio-environmental impact in everything we do. We are socio environmentally responsible. We are always looking for solutions with less impact on the environment and society and we encourage the dissemination of the cause so that more people can act in this direction.

 

We value commitment and creative collaboration in the development of our products. We provide openness and the necessary tools for everyone to work together in building our experiences. We believe the participation of our customers; our people and our partners will make Living a complete and growing brand.

 

WE ARE NOT A COMPANY SELLING EXPERIENCES TO PEOPLE

WE ARE

A COMPANY OF PEOPLE SELLING EXPERIENCES

 

WE ARE LIVING, PROUD AND PATRIOTS

WE LOVE TO LIVE WITH AUTHENTICITY, GENUINE AND CONFIDENT

WE ARE PEOPLE WHO MAKE DREAMS COME TRUE

ENTREPRENEURS. WE ARE COMPLETELY IN LOVE WITH LIFE

WE ARE FAMILY, WE ARE WELCOMING

WE ARE AUTHENTIC AND TRUE WITH US AND THE ONE NEXT

WE ARE SIMPLE AS WELL AS THE LIFE WE LIVE INTENSELY

WE ARE GENTLE AND POLITE UNDER ANY CIRCUMSTANCE

WE ARE RESTLESS, THAT'S WHY WE WANT TO REINVENT US EVERY SECOND

WE ARE ALL TOGETHER

WE ARE LIVING

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