Go Back to the Blog I Always Chose to Trust People
Rui Terroso - CEO |

I Always Chose to Trust People

In a world where distrust often reigns, I chose to believe in the inherent goodness of human beings. I genuinely believe that the basis of a fulfilling life lies in the mutual trust we establish with each other. If we keep a suspicious eye on the world, we will end up depriving ourselves of the genuine connections and enriching experiences that human interactions can offer.

Despite a single episode of disappointment, when I invested in a franchise trusting in the know-how of those who presented me with the opportunity, this situation was unable to shake my faith in people. Even after proving falsehood through a legal process, I chose not to let this isolated event shape my worldview.

I understand that distrust generates more anxiety and separation than protection. By acting suspiciously, we often attract the same behavior around us.

Just like in my example with franchising, I still believe that it is not worth spending energy predicting mistakes or fraud. Transparency in human relationships is essential to building meaningful bonds and nurturing an environment of mutual trust. In my opinion, trusting humanity is trusting the positive potential that exists in each individual.

Therefore, I maintain my conviction that trust is the foundation on which we can build authentic relationships and a more harmonious society. I continue to believe that, at the heart of our interactions, is the strength of mutual trust, capable of enriching our lives and nurturing genuine bonds between people.

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