1. Help the customer understand what he needs

Often the customer is not absolutely clear about the nature of his needs. Showing what is needed to solve their current problems and to not create problems in the future is the role of the salesperson. In other words, always provide the knowledge needed for the customer to evolve and make concise decisions.

In the future, that customer will remember the success he achieved thanks to the salesperson's advice. Most likely, he will return to do business where he feels comfortable and is understood. A thorough study of the customer's universe and how his needs can be met by the available offerings is therefore necessary.

2. Establish a relationship of trust with the customer

A sale is only complete when the customer returns. And if he comes back, it is because the process has created a relationship of trust. Ethics is the main promoter of trust. With ethical attitudes, it is possible to win over even the most difficult customer.

3. Be flexible

A good salesperson is one who adapts to the most diverse situations. Shape attitudes according to the personality of the customer we are dealing with. This way, everything will become easier in the negotiations and will certainly result in a purchase. Remember, also, to adopt different postures for each situation.

4. Never underestimate the customer

Consumers today are more attentive and aware of their rights. Therefore, any attempt at fraud or the like will soon be identified by the client. As a consequence, besides not buying, he may even defame the person or company in the market.

5. Being resilient

Resilience is the ability that a person has to overcome obstacles, without letting go of his or her essence. For a salesperson, pressure comes from all sides and the word "no" is often heard.

So, this skill can provide you with a rational way of thinking, while others despair in difficult negotiations.

6. Show that you have a sense of organization

A good salesperson likes control tools, like plans in Excel. Planning makes one look for the goal in an organized way, follow rules, be ethical, and know how to leverage the whole process involving sales to our advantage.

7. Create a strategy

Creating a sales planning is about understanding the scenario of the negotiation. It means knowing the buyer and his needs, your competitor, and the differential of your products. All to create an appeal of the product or service to the customer.

8. Be creative

It is important to be creative in finding alternatives to reach the customer. For example, you can use arguments that involve the customer, making him imagine the benefits of the product in everyday life. To achieve better solutions, it is important to exercise the creative side on a daily basis. You have to be innovative.

With so many technological advances, innovating has become a case of life and death for companies, the concept is based on successfully exploring new ideas.

9. Believe in (and stand for) what you do

The first step in conveying confidence to the customer is to clarify the benefits of the product or service. But don't come right out and say so. Listen to the customer's doubts in order to prepare the qualities that will lead him to purchase. To do this, it is important to know as much as possible about the characteristics of what the company is selling. Furthermore, it is necessary to speak confidently and firmly so as not to generate uncertainty about what you are saying.

10. Do not forget that selling is also marketing

Two essential areas for any business, the functions of marketing and sales are very closely related. Basically, marketing is more focused on attracting leads, through numerous tools. While sales have the goal of turning the lead into a customer.

In this Web 3.0 era, where the user experience is personalized and interactive, these areas become even more blended. In the initial stages of customer service, the salesperson is needed to assist in the best way. In the post-sales, marketing can use CRM tools, for example, and deal with metrics management.

These are 10 techniques that should be used in any sales negotiation, should be studied and applied in the best possible way, to achieve the primary objective of any company, which is sales!