The word is still foreign to many people, but its meaning is simple.

An omnichannel company is one that is available to its audience across all channels.

Technological innovations, the ubiquitous power of the internet and how consumers' changing habits put us at a time when all businesses need to think from a multichannel perspective.

This is naturally the thinking adopted by Living Tours as an Omnichannel or Multichannel company!

Be present on all channels or death. It's basically a rule!

Waiting for the expansion of the relationship channels, the customer started to want to reduce the time between placing an order and its fulfillment.

Immediacy has become paramount for customers who communicate much more with companies through the virtual medium.

The increase in online shopping is also playing a role in changing the profile of consumers, who have more access to technology and can shop without leaving their home.

It has been proven that relationships based on the omnichannel concept, when well executed, bring effective results and increase customer retention. However, it is necessary that the chosen companies are prepared to overcome the challenges present in managing sales in different channels.

Being omnichannel is working in an integrated way, ensuring that the customer has a complete experience and is well served regardless of the channel - telephone, in person, call center, chatbot, email, chat, WhatsApp, Google My Business and social networks such as Facebook , Facebook Messenger (Inbox), Instagram, YouTube, Twitter, Twitter Direct Message (DM) and LinkedInamong others.

On the other side of the 'counter', the same mentality also needs to be adopted, through strategies and solutions that facilitate good sales management, as they increase the effectiveness of the entire operation.

Omnichannel's focus is on the customer experience

The integration of several service channels has as main objective to improve the relationship with the customer, making it more fluid, precise and complete. Therefore, it is natural that the “customer experience” is a pillar of omnichannel companies.

As omnichannel companies they use a customer-centric philosophy, that is, customer-centric. This is because we understand that the customer is essential to the expansion and growth of the enterprise. Without it, it becomes impossible to keep doors open.