When we think about customers, what do we think is more important: Attracting new customers or retaining those who have already purchased our products?

Both are important for the growth of a company, but it is a common mistake in companies to pay much more attention to attracting new customers than creating a long-term relationship with those who already know our brand.

Research shows that 43% of consumers return and spend more money in stores that invest in loyalty through communication, trust, quality products and good service. This combination ends up generating more value for a brand, since, for consumers, this puts competition and the dispute for lower prices in the background, making them spend more with companies that understand their real needs.

Here are 4 tips to attract, retain and make our own customers become spokespersons for our brand.

Serve with excellence

80% of customers are more likely to spend more money on a product for the shopping experience. If this consumer profile does not find such a benefit with the company, it is possible that he will not come back and find another brand that sells the same product, even if it is more expensive or of inferior quality, as the main demand of this public is not satisfied.

Invest in employee training, responsive websites, exchange policies, customer service and all the ways we can make the consumer experience easy and pleasant. By placing this step as a priority, we will see our customers increasingly delighted with our dedication.

Facilitate payment

Currently, companies that are limited at the time of payment lose the attention and money of potential customers. Even with interest, the person is unable to purchase a product or service because the company is behind in terms of new technologies and payment methods.

We have to know all the news on the market and offer as many payment options that make sense in the context of each business.

Don't forget: a customer who can't even start a first purchase won't come back to see if the company can finally help him.

Create Loyalty Programs

Who has never entered a store and been approached by a salesperson who offered a store card with several benefits for the customer?

Perhaps the company cannot create credit cards. But it is possible that you can apply simpler and more efficient methods. Such as, for example, progressive discounts for each return of a customer, gifts for consumers who reach a certain score or a club of advantages that attracts the profile of the customer who values ​​the exchange of the company for their loyalty.

Find a simple and creative way to reward our loyal customers and create affection between the brand and the consumer.

Invest in after-sales

Customers may even be extremely satisfied with the experience, payment methods and benefits that the company offers, but if we do not remind them of our existence, it is possible that the brand loses attention and gives space for the competition to delight our customers much more. customers.

Don't let time pass after the sale. As soon as we close a deal, we must ask for our client's contacts and invest in frequent, but quality communication. Send emails with news and promotions, make contact (without being aggressive) via WhatsApp and develop a satisfaction survey to find out how we can improve and what is working.

After-sales is what will validate our relationship with each customer. Giving the famous “disappearance” does not attract new customers. We will be hostage to only being able to attract new customers, instead of being able to double our billing with those who already buy our service.