Human Rights Day is more than a celebration of the adoption of the Universal Declaration of Human Rights by UN member states on 10 December 1948 - itself a true achievement of a weary human family emerging from the bloodshed and terror of the Second World War.

The Declaration is an important document proclaiming the inalienable rights of persons irrespective of race, colour, religion, sex, language, political or other opinion, national or social origin, property, birth, or other status. Presented in over 500 languages.

Every business, large or small, faces human rights risks and challenges and every business has a role to play in ending discrimination. Business can be a key driver of social change and it is time for business leaders to demand that ensuring human rights, is part of their companies, supply chains or sphere of influence.

Complacency with human rights cannot be an option, it must be a commitment and a devotion to the cause.

At Living Tours, we have adopted a Diversity Policy, which establishes our zero-tolerance towards diversity and acceptance. Promoting coexistence among everyone equally is what is required when promoting diversity.

It is a good reminder the idea of universal human rights should never be taken for granted. Millions around the world continue to live under constant threat of discrimination, intimidation, detention, harassment, torture and even death for standing up for their human rights and those of others. Many continue to suffer in prisons for speaking truth to power, for demanding recognition and respect, for challenging authoritarianism and oppression.

Perhaps the most tragic part for many is that their voices will never be heard, their stories will never be told, and their names will never be known.