If you are, as thousands of entrepreneurs are, in the arena fighting to make the company grow, you have probably already experienced situations that make growth difficult.

You are not alone in the fight!

We need to have knowledge to face these challenges. Therefore, I put here 5 steps to be followed to survive in a market that is constantly changing and remains competitive.

1st STEP: GETTING TO KNOW THE PERFORMANCE MARKET
Define your product's strengths and weaknesses. Research the market in which you operate and who your target audience is.

2nd STEP: QUALIFY YOURSELF AND BE READY FOR THE CHALLENGES
Not being prepared can cost more than a formation, so look for knowledge in your area of expertise.

3rd STEP: ENTREPRENEURIAL BEHAVIOR
Discover your entrepreneur profile, you can fit one of these:

• Passionate;
• Leader;
• Motivational;
• Resilient;
• Social;
• Persistent;
• Planer;
• Studious;
• Self-Confident

4rd STEP: LOOK FOR THE RIGHT OPORTUNITY
Look for a market where competition is low and offer a product that is high for the customer. The more your company is in this place, the more innovative and necessary its presence in the market will be.

STEP 5: LOOK FOR AN AREA THAT YOU ARE IN LOVE

Doing something that we are passionate about will bring us the necessary strength when overcoming barriers, difficulties and problems. We're going to be working on something we love and we're really passionate about and yet we're going to be financially rewarded for something we love, it will be a dream job. As someone has said, do what you love and you will never work again in life.

Whether for work or for an undertaking, looking for something we truly love and are passionate about is a guarantee for personal fulfillment.