What differentiates a company from others are the people.

Starting with the owners, the directors, the managers, the leaders, the board members of the organization, all the way down.

The management of any company must take care of people, employees, so that they take care of customers, and this task must be practiced and valued by the company's General Management.

This is a summary of an important aspect of what it means to be LivingTouriano: Valuing People and Teams.

I've said in countless seminars, webinars and interviews that there are no delighted customers in companies with unhappy employees, and that the best marketing starts indoors.

If employees are happy, proud of the company they work for and the “shirt” they wear, not only will they serve well, but they will exceed expectations, add value and make customers loyal to the brand they represent.

It is necessary to have people and teams involved, engaged for the success of a company.

Even with changes in a company's business models, it is essential that it preserves its values, its purpose, its mission.

These are the pillars of support for the business. It is what can be called: The soul of the company.

The body is the operation, the money, the performance, the numbers. If we don't feed our body properly, we will die and our soul will go into space. But if we don't take care of our soul, leave our values ​​aside, accept any proposal that gives us immediate satisfaction, our body will also suffer later on – and perhaps irremediably.

Often, what you see are companies, depending on the body, profit performance, deviate from their values ​​and, later on, pay the bill.

Living Tours takes very good care of its “soul”, cultivated and fed by a set of values, guidelines, initiatives, attitudes and symbolisms that are practiced in the company’s day-to-day, in its most different levels and areas within tourism .

Living achieved the feat of making the human being, profit and investment, inseparable elements in the execution of its business strategy.

Thanks to our people management style, characterized by human warmth in relationships, Living's employees are much more likely to feel proud of the company, compared to the national industry average.

In addition to our Mission, Vision and Values, which are already well known to all, I present here a Map of attitudes that are very important in the embodiment of Alma Living.

Living Attitude Map

Entrepreneurship, respect, innovation, freedom to create, autonomy to act, transparency in relationships and decisions, equality in opportunities, results recognized and rewarded, freedom with responsibility, one of the many symbolic terms adopted in the company, tolerance for errors, simplicity, eyes in the eyes, listen and be heard, relaxed and respectful environment, without the exaggerated formalities of big companies, direct communication twenty-four hours a day, seven days a week.

The practice of topics from this list of attitudes that make up the culture and way of being LivingTouriano can be illustrated through the countless real stories and Living experiences described in our blog – Living Magazine.