Competition should not occupy the thinking of the strategic centre of a company

This is one of the principles that we have taken very seriously at Living Tours since our foundation and it continues to be the differentiating factor in the results achieved, until today! Focus on the customer and added value!

Many companies let their strategies be guided. However, in many cases, this focus on competition keeps companies stuck and anchored, putting the competition rather than the customer at the center of the strategy.

As a result, companies time and attention are spent comparing themselves with rivals and responding to their strategic moves, rather than figuring out how to give much more value to customers!

Companies must escape the oppression of competition, the idea is a shift from competition to the creation of new market space, thus making it irrelevant.

It has been proven that companies that break away from the competition have little interest in catching up or overtaking rivals or in achieving a favourable competitive position. Their goal is not to outperform the competition, but rather to provide a quantum leap in value offered that makes competition irrelevant.

Focusing on value innovation rather than fighting competitors leads companies to challenge all the factors in which an industry competes and not think that just because the competition is doing something doesn't mean it's adding value to the client.

In this way, the strategic paradox that many organizations face makes sense: the more they focus on keeping up with the competition, and the more they struggle to catch up or surpass it, the more they tend, ironically, to resemble the competition.

For this reason, we must stop looking at the competition and innovate the value offered to the customer and let the competition worry about us.