Encouraging dynamic innovation throughout the organization is one of the most important principles of business growth for several reasons, but two stand out:

1. • Helps identify the most innovative team members, lets innovators stand out, encouraging everyone to suggest ways to create and improve what already exists – the result can be surprising;
2. • It motivates the people actually doing the task in the field, to try to find new ways to do their work or improve processes.

You can see that the most productive employees are always doing something to create innovative, better or faster ways to do their work. Sitting in a meeting room far from the operational field, no team leader will be able to come up with new ideas.

The best ideas almost always come from the people who carry out the tasks in the field, not from those in formal leadership positions, or these, but when they move to the field and realize new ways to evolve and innovate.

At Living Tours we empower and encourage people to share their best ideas, always focusing on the customer, so that the entire organization can benefit.

We are always looking for creative thinking to improve our performance.

Dynamic Innovation has to be intentional

Virtually all companies know they need to be innovative to survive.

It is not a lack of knowledge that prevents them from innovating, nor a lack of will.

What companies lack is a culture and corporate structure that allow invention and innovation to flourish at all levels of the organization.

At Living Tours we work hard to develop an internal culture that promotes innovative thinking, experimentation and the freedom to fail. It is critical that the culture allows new ideas to be tested, even if they seem “crazy”.

It's important that people don't think their own careers are at risk if they can't get it right the first time.

Here is an example of an innovation, tested and implemented, suggested by collaborators in the field:

At our morning Meeting Point agency, where our Tours start, there is a crowd of tourists/guests waiting for their guide.

When a guide arrives, depending on the day, there can be between 10 and 20 tours a day almost simultaneously, all the people would go to the same guide, and it could be 100 to 150 people at the same time, which generated enormous confusion and discomfort for all.

So it was suggested by a collaborator, we try to test a model of cards of different colors, when tourists arrive at the agency to check in in the morning, they are given a card with a color, which when their guide arrives, lifts the card of that color and all the people who have a card of that color, go solely and exclusively to that guide, that is, the correct customers/guests without stress for anyone, and everything goes perfectly!

This was just another idea that came about because we have a dynamic or systemic innovation culture.