1. We do not work in a tourism business, but in Tourism Services

Services are offered through people.

Any company is a network of relationships between people (suppliers, employees, social media, managers) whose only link is the customer (who are also people), who are the center of trading activity.

Without customers there is no sale and without sale there is no business.

You must have a strong character towards the customer, because in the end, the customer is the one who pays all the costs of the business: wages, rent, travel, meals, and so on.

Sam Walton, founder of Walmart, said: “There is only one boss: the customer. And he can fire everyone, even the president of the company, simply by going to spend his money elsewhere.”

2. To create passion for a brand, the emotional side, the rational and the spiritual side must be mixed

A brand is built by dealing with several things. First, we need to be able to arise attention and emotion, before thinking, we feel.

But you cannot sell smoke and you must be able to guarantee value to the customer. It is not enough to have good fame; fame must be real. Otherwise it is not sustainable.

3. A company entirely dedicated to the service will not have to worry about profits.

Customers do not care about the products or services we offer, but about what those products or services can do for them, that is, the solutions they bring to them.

It is about changing the approach of "how much we earn" to "how we serve."

From there, there is a business opportunity. Focus on solving people's lives and how to do it in the best possible way, growing the value is offered each day.

The business philosophy: always put yourself in the other's shoes and the other person will pay back in due course.

Service is one of our five Living Tours values, it assumes hospitality, welcoming, and respect for everyone in the value chain.

Be at the service of our guests, who pay our wages is the reason for our existence, without customers there are no companies or organizations.

And finally, authentic, and true brands not only believe in the economic but also in social benefits.

They go beyond the company's annual results and seek to contribute to the common good and the local community.