Go Back to the Blog The Three Most Important Things A Business Must Measure
Rui Terroso CEO
Rui Terroso - CEO |

The Three Most Important Things A Business Must Measure

The three most important things a business must measure are: customer satisfaction, associate satisfaction, and Cash Flow


Jack Welch explained it: “Customer satisfaction leads to increase market share, associate satisfaction contributes to productivity, creativity, quality and pride, and cash flow is the company's vital sign”.


The analysis is clear. First, without customers, there is no sales and without sales you do not eat. Any organization should be concerned with having a strong customer orientation.



Second, the best organizations are people oriented. More satisfied teams, happier associates, and it is general knowledge this contributes to greater results in all areas.

And finally, an eye must be kept in financial liquidity. Many companies do not die because they are or are not profitable, but because they are unable to meet their financial obligations.


Go Back to the Blog

Subscribe our


and discover our news and monthly promotions

Living Tours uses cookies in order to provide the best service possible. By continuing browsing, you are giving us the consent to use your cookies. You can read more information in our privacy policy.

I Agree